A snapshot of yesterday’s app store rankings shows SkinVision on pole position in 8 countries and a top 5 ranking in 15 other countries.
Among the #1 ranking countries, there’s three interesting clusters of countries. First of all, Italy, Spain and Portugal. While having slightly darker skin types as a general population, their rankings outperform many of the northern European countries with on average more fair skin types.
With great health apps and startups coming from eastern Europe and the Balkan we were not surprised seeing Hungary, Croatia and Slovenia with a #1 ranking in the App Store Health & Fitness Category.
A high interest and awareness around skin health and UV exposure was already confirmed earlier through talking to users from the Middle East. The #1 rankings in United Arab Emirates and Kuwait and top 5 rankings in Qatar, Saudi Arabia Egypt and Lebanon once more underline the high sensitivity towards skin health.
Much closer to the southern hemisphere, top 5 rankings in Venezuela, Ecuador and Colombia highlight the fast growing smart phone market combined with a high level of wanting to take more responsibility for your own skin health.
The final fascinating ranking was the #2 position in India’s App Store. We can’t wait to better understand how we can contribute to skin health in this enormous market and start providing feedback on UV ratings, skin type distributions to further drive awareness around early detection, monitoring and prevention of suspicious skin conditions.
Really encouraging!! We’ll keep you posted on skin health around the world.